If you want your business or brand to succeed, social media marketing is key. The YouTube platform is particularly impactful and beneficial for advertisers that want meaningful exchanges and broad exposure with their prospective consumer audience. Make this the year that you implement some of these unique and fresh YouTube advertising options:
Instant review is a brand new YouTube feature with great potential for advertisers- like you! Instant Review allows you to reserve your ad space, typically up to 130 days ahead, with guaranteed ad placement and preapproval in-place. This can benefit those businesses that want to coordinate their ads with what is going on in the world, such as a sporting event or holiday, for increased ad efficacy. Another plus? There is no minimum ad-spend, so it is not cost-prohibitive for smaller businesses and brands.
You have probably heard of virtual reality; Augmented Reality is becoming an online marketing tool that provides users with the chance to ‘try on’ products or sample services that might otherwise be impossible. A great example of this is a format that allows buyers to try on hats, wigs, or sunglasses, without ever stepping foot in a store through AR, or Augmented Reality. Depending on what you sell, this could be key in increasing your customer base.
Buy bumper ads if you want a quick, in-your-face campaign that is seen widely. Bumper ads are short, six-second videos that play prior to the content that your customer is waiting to see. These are quick and unstoppable; plus, they are a cheap way to convey a message.
Vertical video ads are new and mobile-friendly. It is estimated that more than 70% of the time spent watching ads occurs through a mobile device. Vertical video makes it easy to view and more enhanced than other platforms currently provide.
Means of Measure
You want a way to measure the success and efficacy of your YouTube ads, and the Brand Lift Recall Measurement Tool provides a means to do this. This feature is free for advertisers and it walks you through campaigns and surveys that help pinpoint your audience and the conversion rates of those who bought your product.
Masthead ads are a bold way to familiarize an audience with your brand. These automatically play on various devices whenever a prospective consumer is watching content on YouTube. Liken these to traditional television commercials.
If you want to stay on top of your game this year, invest in YouTube advertising campaigns. Got more questions related to marketing your brand, service, or business? Talk to the industry experts at Topnotch Digital Marketing Group today.